Instagram | Suggesting popular keywords in search null state
Problem: Currently, most people use Instagram Search to look up accounts. We want to grow keyword search (ie searching topics like "outfit inspo" or "healthy recipes"), but many people are only familiar with account search.
Solution: We want to suggest popular keywords when someone is in Search nullstate (ie, they've clicked on the search bar but have not typed anything in).
My role:
Impact:
Solution: We want to suggest popular keywords when someone is in Search nullstate (ie, they've clicked on the search bar but have not typed anything in).
My role:
- Aligned with other content designers to standardize our usage of terms such as popular, trending, recommended, suggested, etc.
- Came up with the title "Popular" for this feature
Impact:
- Shipped